Relationship Marketing Should Follow the 80/20 Rule... Relationship Marketing is a strategic personal interaction that builds on the customer base you already have. Building long-term relationships with customers will create the loyalty that all businesses are striving to achieve.  Strengthening customer relations, in turn, will create stronger customer retention, thereby generating continued sales and referrals.   Relationship Marketing 80/20 Rule Although traditional marketing is important, it can cost 5x more to acquire a new customer.  Relationship Marketing is less expensive, retains & builds upon a current customer. The key [...]

CRM Stands for Customer Relationship Management Customer relationship management provides business solutions to improve interaction with current, past prospects & customer sales.  It's hard enough to track and manage sales and engagements let alone maintain and build upon the relationship between salesperson and customer. There is always a competitor lurking around the corner!  If you customer ends up in the arms of that competitor...Then you just learned how misplacing customer contacts and their information delayed your sale and pushed your client into the arms of a competitor. Now is the [...]

Expired Listings...Think Outside the Box! Expired listings can be a lot of work to pick up!  In this blog post I'm gonna share with you a powerful tool for picking up those listings that have or are about to expire... First, let me ask you an important question... Do you know what the definition of INSANITY is? "Doing the same thing over and over, expecting a different result" Yes, we have all been there done that...right?  We know that doing something the same way and expecting our results to be [...]

Christmas is the biggest Holiday for card sending... Christmas Greetings are sent each year to the tune of 1.5 billion cards, that's more than any other holiday. Holiday cards account for 60 percent of card sales each year. Aside from families and personal cards, businesses find it a great time to send out Annual Christmas Greetings saying Thank You for your business, to customers/clients, prospective clients and employees. Here are a few other benefits of sending out Christmas Greetings... You stay top of mind Shows you appreciate your current clients Business relationships are [...]

The Secrets of Closing the Sale is...There Are No Secrets Are you out there looking for the magic secrets of closing the sale? Well, there are no secrets of closing the sale.  Even better, this not-so-secret, secret has been in front of you forever! Ever since we were little, our parents taught us to be kind and show appreciation and gratitude to those who help us in any way. The same holds true in your adult life and business today.  Here are 2 key secrets of closing the sale, that really [...]

This Referral System will Create Loyal, Passionate Fans that Will Freely Refer You... The challenge with Social Media the last few years, is focusing on “collecting” instead of “connecting.” It's great to "collect" fans on Social Media, but even more powerful to personally and emotionally "connect" with them! Imagine a Referral System, that connects and inspires referrals for you and/or your business.  Simply because your relationship is built on love and appreciation...not money. People really will talk about you and your product, based on appreciation, if you have earned word of mouth! [...]