Why Building ‘Provenance’ is More Important Than Ever
Provenance...What is it & do you have it? Understand this "gorgeous" word. Really hear it! I love this word! I absolutely love it. Because that’s what marketing is. People in business want to learn how they can better their relationships and better their marketing tactics. People in business want a better return on investment and better results in their business. In other words "get better value" from their marketing. But this whole provenance thing is powerful because again, that’s what marketing is. Not to mention difficult to achieve. Marketing is [...]