How To Differentiate Your Business To Stand Out From Your Competition
Differentiate VS USP Differentiate is different from USP (unique selling proposition.) Mostly I interview top performers who have been in the field, and trenches of sales. Also, they have been in the marketing arena of sales, and marketing specifically. Certainly, I have one of those on this blog today. This is a “been there, done that, doing that” kind of guy. With lots of accolades out there and a strong resume. Lee Salz is a Leading Sales Management Strategist, CEO of Sales Architects and recognized expert in sales differentiation. He [...]