Building relationships in business should be your goal Networking goes wrong when you sell before building a relationship with your prospect. In my blog, I've talked a lot about relational sales versus transactional sales. The biggest disconnect in networking is that everyone wants to sell and no one wants to buy. So, just imagine yourself with the sales skills of building relations with your prospects, and how different it feels to them when you don't push your wares at first contact. I had the distinct pleasure of interviewing Dr. Ivan [...]

Sales psychology Sales psychology is a real thing, especially when it comes to the fear of being rejected. Over the years sales & marketing have changed drastically. The 'hard' sale is a thing of the past, while relationship marketing has taken the forefront. So how does relationship marketing help you to overcome the fear of rejection in sales? Quite frankly, it's a switch in mindset. Look, I'm a firm believer in positivity, I am statements and manifesting. So when I met Andrea Waltz, the Co-Author of "Go for No" I [...]

Effective communication is essential in today's world of business. Consistent relationship building, such as keeping a balance between relationship and building business can be difficult. But it doesn't have to be! Basically, there are 2 different types of transactions; Transactional (transactions that come to you through places such as billboards and buying leads. These are people you don't know such as cold prospects) Relational (transactions from people who know like and trust you. People who know you and are eager to give out referrals to you.) Here's the difference, attracting [...]

Customer acquisition is considered to be the connection between advertising and customer relationship management to acquire new customers. Well, I have a secret to customer acquisition through word of mouth! This secret technique is so rarely used, some would think it's a secret that most salespeople don't know about. Truth...it's not a secret, and everyone in sales knows about it, but they choose not to do it. For some reason, only 3% or less choose to use this customer acquisition technique. Interestingly enough, these salespeople in the 3% that choose [...]

Sales strategy and relationship marketing go hand in hand Sales strategy is more than a brochure or sending form letters. Old school sales strategies have only a small place in today's world of sales...period! More importantly, if you don't incorporate building trust into your sales relationships, then you are ultimately and entirely missing out on valuable sales. Relationship building is about how we can be a kinder, gentler people out there in the world of business as well as in our personal lives. I love interviewing new guests for my [...]

The Truth About Customer Service Customer service ain't what it used to be! Yes, it involves making sure questions are answered, complaints are resolved, and standing behind the product. But, the most crucial part of customer service is making your customer feel appreciated. Here's where 'Relationship Marketing' comes in. A lot goes into making sure your customer feels appreciated and needs to be handled one on one either; over the phone or; face to face Both of these are highly necessary in most cases, and very time consuming. This blog [...]

Communication skills, boy oh boy! I'm sure excited about this topic. I have a huge treat for you when it comes to having influence in sales. It's super important to know how communication affects your influence on sales to the consumer. I have the philosophy, give for the sake of giving. Detach yourself from getting anything in return. In sales we should give to give, not to get. I teach seminars on it, have done since day 1. So when I connected the first time with Bob Burg, he had [...]