'Marketing Campaign' What is it? Marketing Campaigns come in all different shapes and sizes. The idea of marketing is to promote a product in many different sources, such as; television radio print online platforms direct mail However, with these 'marketing campaigns' mentioned above, there are also examples that aren't considered advertising but can be more effective due to uniqueness of being more personal, so to speak. These include; demonstrations word of mouth personal sampling relationship marketing People in direct sales tend to use the less traditional forms of advertising and find that the more [...]
Marketing Strategies are a must when it comes to creating an abundance of referrals for business. Marketing strategies that build relationships are what you should focus on plain and simple! Making a great first impression is not nearly enough to see a huge transformation in referral business. Building upon new relationships, to make the relationship meaningful, requires marketing strategies that are memorable. Folks I gotta tell you; I love teaching about this thing called relationship marketing. It's the most powerful of all marketing strategies for business today. It's truly transforming [...]
Stand out from your competition and, win in construction... Standing out from competition comes easily to Heba Malki of the Domilya Group. A Canadian based renovation & construction company. Certainly much unheard of, Heba secured a seven-figure construction project, and she was the highest bidder. She tripled their business over the past three years by using a relationship marketing system to show appreciation to prospects and clients. Talking with Heba, I learned how hard it is to start a construction business. Like anybody that starts a new business, you don’t always have great [...]
On this week's Relationship Marketing Weekly I had the pleasure of interviewing Real Estate Agent & Broker Owner Gayle Zientek. Gayle has maintained a 100% referral based business over the past six years averaging 50 closed homes per year with ZERO advertising budget… She does this through a relationship marketing strategy and creating strategic referral partners through Business Networking International.. Gayle will explain how she went from 35% referrals to 100% referrals between 2007 - 2011 and has been at 100% referrals ever since!
This week I had the pleasure of interviewing Ms. Laura Viskovich. Laura owns a kids entertainment company based in Sydney, Australia, called Fairy La La Land… She started leveraging a multi-faceted relationship marketing strategy in her business two years ago and results have been tremendous! Kody and Laura for this “International Edition” of Relationship Marketing Weekly. Laura will go into detail on the multiple layers of touch points and follow-up strategies she uses in all aspects of her business. You’ll be amazed how organized and simple her process is, her [...]
This week, I had the pleasure of interviewing Fitness Professional and WNBF Pro Wendy Hyatt. Wendy will share her amazing story and how she's leveraging a strategic relationship marketing strategy to inspire her clients to stay on track and keep them motivated on their own personal health and fitness journey.
This week's show I interview United Kingdom Publisher & Media consultant, Adam Redshaw. Adam will discuss how he leverages his relationship marketing strategy to connect and build relationships with his service providers, contributors. and international subscribers.
This week I had the pleasure of interviewing Sales Psychologist Dr. Nancy Zare. Learn how she helps her clients prepare for the first time they meet with someone, build rapport quickly, effectively, and authentically, as well as get a 2nd chance with the clients that get away. She’ll explain how she personally leverages a relationship marketing strategy in her practice. She'll share two incredible stories that have resulted in $20,000 in business in the first two months of 2018!
Ever wonder why some automotive salespersons sell 30 cars per month compared to the average of 8-10 per month? The answer will surprise you! Today I interview 2nd generation, 20-year car sales professional Chris Kendall! Chris will explain how old school principals and relationship marketing strategies give him, and other top producers, the competitive edge in the new age of technology, apps, and online automotive sites
Why would a national real estate franchisor require all his franchisees to incorporate a relationship marketing system and follow-up strategy to join his company? Follow builds "relationships" period! I interviewed President and CEO of City2Shore National Franchises, Ryan Kelley. Ryan shared in detail the power of follow up. He shared how connecting and celebrating with a real tangible touch has been effective it's been for his company. There are some incredible, impactful stories and philosophies about being nice to people, about being kind and considerate of other people, and how [...]