Business relationships are critical in sales and marketing Business relationships in sales and marketing, as we all know, can be complicated when it comes to having an authentic sales strategy and method. Especially when you factor in the importance of building trust with prospects and customers. Consequently, when you focus on the money transaction, then to the customer, it will always be about the price and the money. Instead, make it about getting the customer to a different state of mind; this is when they buy into what you bring [...]