Relationship Marketing Campaign: Follow This Strategic 80/20 Example

By |2018-07-18T01:40:02+00:00May 16th, 2017|Relationship Marketing|

Relationship Marketing Should Follow the 80/20 Rule…

Relationship Marketing is a strategic personal interaction that builds on the customer base you already have. Building long-term relationships with customers will create the loyalty that all businesses are striving to achieve.  Strengthening customer relations, in turn, will create stronger customer retention, thereby generating continued sales and referrals.


Relationship Marketing, 80/20 Rule, Marketing

Relationship Marketing 80/20 Rule

Although traditional marketing is important, it can cost 5x more to acquire a new customer.  Relationship Marketing is less expensive, retains & builds upon a current customer. The key is building a relationship strategy that is 80% relationship and 20% marketing!

Most importantly, a great relationship strategy will generate and acquire repeat and referral business… unlike anything you have ever done before.

This video not only shows our relationship philosophy in action, you will also see an example relationship strategy in a 5 touch follow-up greeting card campaign.


If Relationships are the heart of success in any business, then market with HEART!

Here’s WHY

  • Cheaper than acquiring a new customer. It’s true that it is 5x more expensive to acquire a new customer than to keep and maintain a relationship with an existing customer.
  • Evolution of new products. More successful upselling of new products because of relationship trust.
  • Loyalty to your brand. Less shopping around because they are focused on value rather than monetary worth.
  • Word of mouth substructure. People work with and buy from those they know like and trust, therefore, freely giving referrals.

5 touch relationship marketing campaign

I urge you to consider having a Relationship Strategy that ensures turning a new customer into a repeat customer.  This approach builds relationships and generates new business.  More importantly, expands your bottom line.

I appreciate you taking the time to visit my blog and share the information you’ve learned!  Also, I love to hear from you so don’t forget to leave me a message.

Take Care,

Kody B

About the Author:

Kody Bateman is the Founder and CVO of a successful international network marketing company, which was featured in the 2009 Inc. 500 list as one of the fastest growing companies in the U.S. Kody is a visionary leader who is living his dream and travels the world teaching others to do the same. From the beginning, Kody anchored his network marketing company with an ongoing personal development event. Over the past eight years he has personally conducted that event for sold-out audiences throughout the United States, Canada, and Australia. He teaches that the activities of your subconscious mind must be in alignment with your conscious desires in order for you to succeed. He is known for saying, “The stories in your mind become the stories of your life.” His seminars teach people how to get rid of unwanted stories in their minds and replace them with stories for success.
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