Your Purpose = Your Brand
Have you ever had a meeting with a new prospect, customer or client and been left thinking, “Well that didn’t go as smoothly as I hoped it would”? Most new relationships take time to bloom; a few bumps in the road are expected with any new interaction. A bumpy start does not necessarily mean a relationship won’t flourish: low levels of trust or commitment may be over, which are followed by high levels of relational velocity. Early communications build trust and help develop processes and routines that support lasting improvements [...]