Personal Branding Can Influence Within Big Organizations
Typically what I talk about is personal branding for sales professionals and how they incorporate relationship marketing to build relationships with clients, customers, and prospects.
Relationship marketing is a significant movement where my company SendOutCards lives and breathes, inspiring the importance of building relationships in business and personal branding.
However, today, I’m switching it up on this blog post with an exciting twist on a topic about unique disciplines on how to:
- grow employee engagement
- increase employee retention
Often employers forget about the importance of influencing relationships on the employee side of the business.
My guest for the interview below is Mr. Ben Baker:
- Founder of ‘Lead At Any Level’ workshop
- Owner of ‘YourLivingBrand.live.’ podcast
- Author of ‘Powerful Personal Brands
Ben teaches a lot about building personal brands. The new book he is currently working on is ‘Humanizing Your Corporate Brand.’ Meaning it’s essential to have a personal brand, but also a personal brand within a company organization. A lot of times, people get confused about how this works.
Join this short interview where Ben will shed some light on how to have a personal brand within a big organization, without competing against each other…
Why Personal Branding Has A Bad Rap
Building a brand is crucial in today’s era because of the power of social media.
Consequently, it’s also gotten a bad rap. The reason being is because everyone is equating personal branding with influencer marketing. All within the influencer generation on social media channels such as:
Etcetera and let us not forget FaceBook. People think it’s more about being an influencer with an attitude of look at me and how can I be seen by millions and millions of people with influencer marketing.
However, that’s not what we are talking about in this blog post.
Aside from being a social media influencer, the personal branding example we are talking about is understanding:
- who you are
- what you do
- why you do it
- who you do it for
- why you’re valuable
Understand that a personal brand influences how people see you, and what people say about you when you’re not in the room.
How to Influence What People Think and Say About You
Let’s face it, inside big organizations; people learn who they can trust. They determine who will hinder them and who will help them and go along for the ride with them.
“Building a brand, a personal brand is how you build value within an organization” -Ben Baker-
There are several great reasons to build a personal brand as an employee; it’s how you get:
- given responsibility
- larger projects
- bigger office
- more salary
Your brand is how you show up, and people know they can count on you; period!
Innovative old-schoolers show up dressed appropriately, knowing how to speak, follow-up and handle themselves, and that’s still the case today. However, now there’s another layer to it, and it’s called SOCIAL MEDIA.
“Congruence or incongruence of how a person shows up on social media as compared to in-person is surely important because you are who you are. We all have talents, and we all have faults. It’s just the way it is.”
So, being true to your brand is super important whether someone’s meeting you in-person or on social media.
For example, I didn’t know Ben personally. So with the interview for my podcast coming up, I did what any person would do these days, and checked out Ben’s social media; LinkedIn to be exact. That’s when something amazing happened. Within 7 or 8 minutes, I felt as though I had gotten acquainted with him.
In closing, I encourage you to be true to yourself and who you are in all facets of life. Make clear to all who meet you, whether in person or social media that you live your purpose by being transparent and your authentic self, living your passions.
I appreciate everything I learned from Ben. If you didn’t get a chance to watch the short interview above, make sure to do it now. You’ll learn all the details on everything you’ve read thus far and much, much more.
Take care y’all,