29 10, 2018

Why Coopetition Is a Win Win

By |2018-10-29T21:44:12+00:00October 29th, 2018|Business Opportunities, Relationship Marketing|

Coopetition, what is it exactly? And how does it pertain to Relationship Marketing? Recently I had the opportunity to interview Carl Wilson, the owner of Extermiman Pest Control. Carl is a master at Relationship Marketing. We talked a lot about implementing a relationship marketing system to build trust and loyalty, with not only customers but with his competition as well. Not to mention, the importance of creating a balance between a system that you use, and putting the heart into the system. During the interview Carl mentioned his top 4 lead generating [...]

29 10, 2018

What Are the 3 Legs of Marketing Management

By |2018-10-29T20:47:18+00:00October 29th, 2018|2 Minute Tips, Kody's Insights, Relationship Marketing, Success Stories|

Marketing management is the #1 thing you need to employ in business. Let's take the "3 legged stool analogy. I first heard the analogy of the "3 legged stool" when I had a conversation with Andre Perdue. Andre Perdue has been in the Collision Repair business for over 26 years. When Andre went to work in this industry, he quickly realized that the 3 legged stool that his company was standing on was, well...BROKEN! Let me ask you "Would you trust a 2 legged stool? Of course you wouldn't! Quickly [...]

24 10, 2018

How To Leverage Marketing Dollars

By |2018-11-21T18:09:13+00:00October 24th, 2018|2 Minute Tips, Kody's Insights, Relationship Marketing, Success Stories|

Leveraging marketing dollars, is not what most people in business think it is. Unfortunately, they think it's all about doing the average, typical and what appears to be a sexy marketing tactics.  Which we know can be super pricey and bear less fruit now days. I'm talking the average typical marketing strategies such as… Billboards Magazines Online ad's Bulk mailers TV and Radio Ad's What if I told you there's a powerful way to leverage marketing dollars. Even more surprising, it's not your average, typical marketing strategy. Yet, it's sexy, [...]

14 10, 2018

#1 Strategy For Increasing Community Engagement For Nonprofits

By |2018-10-26T03:25:54+00:00October 14th, 2018|Kody's Insights, Personal Development, PHILANTHROPY, Relationship Marketing, Success Stories|

Increasing community engagement for Nonprofits can be a daunting task; but it doesn’t have to be. Nonprofit organizations come in many different forms, so let’s use a church for an example. All of us, I don’t care who you are, we all crave the need to feel important, as well as feel accepted. For the most part when people join organizations such as a church, they are truly looking for a place to belong, a place of community. An investigator coming to a new church, experiencing a personal connection with [...]

12 10, 2018

Powerful Examples of Intentional Touchpoint Marketing

By |2018-10-26T03:25:55+00:00October 12th, 2018|2 Minute Tips, Business Opportunities, Relationship Marketing, Success Stories|

Intentional Touchpoint Marketing Touchpoint marketing is a message that literally "touches" a customer in a personal way that creates a great customer experience. Smart people have done a lot of studies when it comes to touchpoint marketing, they have found that most people are interested in "How do I generate"... New/repeat customers and; Referrals from my new customers These were the top 2 questions and concerns when it comes to building their businesses. Also, studies from these smart people have shown, that it takes between 5 to 12 touchpoints, in [...]

13 06, 2018

Strategic Planning Will Set You Apart In A Competitive Industry

By |2018-10-24T22:38:02+00:00June 13th, 2018|Personal Development, Relationship Marketing, Success Stories|

Strategic planning within a competitive industry is a must when trying to set yourself apart from your competition. Strategic planning, for example, let's look at the Golf Industry... Look, I'm not a golfer by heart, but I've recently found myself thinking about starting up again. Not to mention, I recently had the honor of interviewing an independent sales rep, in the golf industry. My interview was with Charley, who has been an independent sales rep in this highly competitive industry for ten years. During our chat we talked about 2 [...]

23 05, 2018

Marketing Strategies To Create More Referrals For Your Business

By |2018-10-16T14:21:33+00:00May 23rd, 2018|Relationship Marketing, Success Stories|

Marketing Strategies are a must when it comes to creating an abundance of referrals for business. Marketing strategies that build relationships are what you should focus on plain and simple! Making a great first impression is not nearly enough to see a huge transformation in referral business. Building upon new relationships, to make the relationship meaningful, requires marketing strategies that are memorable. Folks I gotta tell you; I love teaching about this thing called relationship marketing. It's the most powerful of all marketing strategies for business today. It's truly transforming [...]

16 05, 2018

Simple Strategy To Stand Out From Your Competition And Win More Bids

By |2018-11-16T16:17:39+00:00May 16th, 2018|Relationship Marketing, Success Stories|

Stand out from your competition and, win in construction... Standing out from competition comes easily to Heba Malki of the Domilya Group. A Canadian based renovation & construction company. Pretty much unheard of, Heba secured a seven-figure construction project, and she was the highest bidder. She tripled their business over the past three years. She did this by using a relationship marketing system to show appreciation for her prospects and clients. Talking with Heba, I learned how hard it is to start a construction business. Like anybody that starts a new business, you don’t [...]

14 03, 2018

Offline Promotion Strategy To Grow Your Business Using Facebook

By |2018-12-03T21:32:55+00:00March 14th, 2018|Relationship Marketing, Success Stories|

What if you could use incorporate Facebook to market with an offline promotion strategy? Offline promotion strategy expert Brian Hannigan has been consulting and educating the home inspection industry since 1997... I interviewed Brian on how he teaches his industry to create strategic business and referral alliances. He shares how his offline promotion strategy incorporates relationship marketing into his current marketing plan. This will not only explode referrals but it will have a significant impact on customer and client retention. Let's face it, pretty much everyone is on Facebook these [...]

31 01, 2018

Why Follow Up Is Not About The Sale, It’s About Personal Connection

By |2018-11-15T23:46:42+00:00January 31st, 2018|Relationship Marketing, Success Stories|

Why would a national real estate franchisor require all his franchisees to incorporate a relationship marketing system and follow-up strategy to join his company? Follow builds "relationships" period! I interviewed President and CEO of City2Shore National Franchises, Ryan Kelley. Ryan shared in detail the power of follow up. He shared how connecting and celebrating with a real tangible touch has been effective it's been for his company. There are some incredible, impactful stories and philosophies about being nice to people, about being kind and considerate of other people, and how [...]

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