Powerful Examples of Intentional Touchpoint Marketing

Intentional Touchpoint Marketing

Touchpoint marketing is a message that literally “touches” a customer in a personal way that creates a great customer experience.

Smart people have done a lot of studies when it comes to touchpoint marketing, they have found that most people are interested in “How do I generate”…

  1. New/repeat customers and;
  2. Referrals from my new customers

These were the top 2 questions and concerns when it comes to building their businesses.

Also, studies from these smart people have shown, that it takes between 5 to 12 touchpoints, in order to generate a prospect that turns into a sale or a prospect that generates a referral.

I interviewed a master at touchpoint marketing Gina Best, who is a successful Business Coach, Online Business Trainer and also owns a highly successful Mortgage Business. Her philosophy is that “Relationships are everything” when it comes to the foundation of one’s business.

Gina says “In the coaching industry, clients tend to be a one and done client 86% of the time.”

However, utilizing a Relationship Marketing system for nearly half of her touchpoint strategy, she funded $140 million in mortgages last year.

This system changed the life of her business from “one and done” to “repeat clients who bring their friends”!

Inside this short video Gina will share her 12 touchpoint system. Gina gives us her strategies and she’ll explain why her client retention is 3X better than other business coaches…

  • 4-6 greeting cards which may include;
    • Birthday cards
    • Christmas cards
    • Halloween cards
    • New Years
    • Just Because
    • St. Patricks, Valentines, April Fools (are some ideas as well)
  • 4 printed and mailed newsletters
  • Monthly newsletter through email
  • Personal phone calls

Touchpoint Marketing is critical for success in business. It’s all about relationships, but more importantly, customer relationships that spur on referrals.

I hope this article on Touchpoint Marketing will help you in your quest for new, repeat and referral customers. Find more stories like these by subscribing to https://www.facebook.com/kodybateman/

Thanks for dropping by and don’t forget to pass this forward, because what you send out comes back to you 10 fold, and that’s a great thing!

Kody B

 

 

About the Author:

Kody Bateman is the Founder and CVO of a successful international network marketing company, which was featured in the 2009 Inc. 500 list as one of the fastest growing companies in the U.S. Kody is a visionary leader who is living his dream and travels the world teaching others to do the same. From the beginning, Kody anchored his network marketing company with an ongoing personal development event. Over the past eight years he has personally conducted that event for sold-out audiences throughout the United States, Canada, and Australia. He teaches that the activities of your subconscious mind must be in alignment with your conscious desires in order for you to succeed. He is known for saying, “The stories in your mind become the stories of your life.” His seminars teach people how to get rid of unwanted stories in their minds and replace them with stories for success.
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