24 10, 2018

How To Leverage Marketing Dollars

By |2018-12-17T15:36:44+00:00October 24th, 2018|Kody's Insights, Relationship Marketing, Success Stories|

Leveraging marketing dollars, is not what most people in business think it is. Unfortunately, they think it's all about doing the average, typical and what appears to be a sexy marketing tactics.  Which we know can be super pricey and bear less fruit now days. I'm talking the average typical marketing strategies such as… Billboards Magazines Online ad's Bulk mailers TV and Radio Ad's What if I told you there's a powerful way to leverage marketing dollars. Even more surprising, it's not your average, typical marketing strategy. Yet, it's sexy, [...]

14 10, 2018

#1 Strategy For Increasing Community Engagement For Nonprofits

By |2018-10-26T03:25:54+00:00October 14th, 2018|Kody's Insights, Personal Development, PHILANTHROPY, Relationship Marketing, Success Stories|

Increasing community engagement for Nonprofits can be a daunting task; but it doesn’t have to be. Nonprofit organizations come in many different forms, so let’s use a church for an example. All of us, I don’t care who you are, we all crave the need to feel important, as well as feel accepted. For the most part when people join organizations such as a church, they are truly looking for a place to belong, a place of community. An investigator coming to a new church, experiencing a personal connection with [...]

12 10, 2018

Powerful Examples of Intentional Touchpoint Marketing

By |2018-12-28T16:12:03+00:00October 12th, 2018|Kody's Insights, Personal Development, Relationship Marketing, Success Stories|

Intentional Touchpoint Marketing Touchpoint marketing is a message that literally "touches" a customer in a personal way that creates a great customer experience. Smart people have done a lot of studies when it comes to touchpoint marketing, they have found that most people are interested in "How do I generate"... New/repeat customers and; Referrals from my new customers These were the top 2 questions and concerns when it comes to building their businesses. Also, studies from these smart people have shown, that it takes between 5 to 12 touchpoints, in [...]

18 09, 2018

Why Building ‘Provenance’ is More Important Than Ever

By |2018-12-17T15:39:18+00:00September 18th, 2018|Kody's Insights, Personal Development, Relationship Marketing, Success Stories|

Provenance...What is it & do you have it? Understand this "gorgeous" word. Really hear it! I love this word! I absolutely love it. Because that’s what marketing is. People in business want to learn how they can better their relationships and better their marketing tactics. People in business want a better return on investment and better results in their business. In other words "get better value" from their marketing. But this whole provenance thing is powerful because again, that’s what marketing is. Not to mention difficult to achieve. Marketing is [...]

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