29 10, 2018

What Are the 3 Legs of Marketing Management

By |2018-10-29T20:47:18+00:00October 29th, 2018|2 Minute Tips, Kody's Insights, Relationship Marketing, Success Stories|

Marketing management is the #1 thing you need to employ in business. Let's take the "3 legged stool analogy. I first heard the analogy of the "3 legged stool" when I had a conversation with Andre Perdue. Andre Perdue has been in the Collision Repair business for over 26 years. When Andre went to work in this industry, he quickly realized that the 3 legged stool that his company was standing on was, well...BROKEN! Let me ask you "Would you trust a 2 legged stool? Of course you wouldn't! Quickly [...]

24 10, 2018

How To Leverage Marketing Dollars

By |2018-11-21T18:09:13+00:00October 24th, 2018|2 Minute Tips, Kody's Insights, Relationship Marketing, Success Stories|

Leveraging marketing dollars, is not what most people in business think it is. Unfortunately, they think it's all about doing the average, typical and what appears to be a sexy marketing tactics.  Which we know can be super pricey and bear less fruit now days. I'm talking the average typical marketing strategies such as… Billboards Magazines Online ad's Bulk mailers TV and Radio Ad's What if I told you there's a powerful way to leverage marketing dollars. Even more surprising, it's not your average, typical marketing strategy. Yet, it's sexy, [...]

14 10, 2018

#1 Strategy For Increasing Community Engagement For Nonprofits

By |2018-10-26T03:25:54+00:00October 14th, 2018|Kody's Insights, Personal Development, PHILANTHROPY, Relationship Marketing, Success Stories|

Increasing community engagement for Nonprofits can be a daunting task; but it doesn’t have to be. Nonprofit organizations come in many different forms, so let’s use a church for an example. All of us, I don’t care who you are, we all crave the need to feel important, as well as feel accepted. For the most part when people join organizations such as a church, they are truly looking for a place to belong, a place of community. An investigator coming to a new church, experiencing a personal connection with [...]

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