by Kody Bateman | Foreword by Ivan Misner, Ph.D
When most people see the term relationship marketing, they tend to focus more on the second word than on the first. They want to know how they can market to get more business. But increasingly, the business world is beginning to realize the key to building business is creating genuine relationships, appreciating your customers and clients, and networking to give.
The key is to focus on relationship 80 percent of the time and marketing 20 percent of the time. Kody highlights many success stories from people across a wide range of business niches who have implemented his relationship marketing principles with tremendous success.