Your Purpose = Your Brand

By |2018-07-18T01:42:58+00:00December 29th, 2015|Eagles View, Relationship Marketing|

Have you ever had a meeting with a new prospect, customer or client and been left thinking, “Well that didn’t go as smoothly as I hoped it would”?

Most new relationships take time to bloom; a few bumps in the road are expected with any new interaction. A bumpy start does not necessarily mean a relationship won’t flourish: low levels of trust or commitment may be over, which are followed by high levels of relational velocity. Early communications build trust and help develop processes and routines that support lasting improvements in relationship interactions.

Creating the Perfect Initial Interaction

When you make an initial interaction with someone of interest, it’s important to be genuine and to represent your brand, whether that be your own brand or that of the business you represent.


Knowing your brand is crucial because in your life and in your business people buy into you. They make a connection with you, establish a relationship with you, they build an emotional attachment to YOU. When it comes down to it, it’s ALL about you and what you can offer your customer or client, not the product you sell.

Remember the key to mastering relationships is to find out who you are so you can give yourself away. Your thoughts, beliefs and habits make up who you are. They also determine what you can accomplish.

So the next time you set up a meeting with a new prospect, customer or client, know your purpose and know your brand. Be confident, genuine and show appreciation. Remember, stop pitching and presenting to others and you’ll never have to “sell” again!

Your friend,

Kody B.

About the Author:

Kody Bateman is the Founder and CVO of a successful international network marketing company, which was featured in the 2009 Inc. 500 list as one of the fastest growing companies in the U.S. Kody is a visionary leader who is living his dream and travels the world teaching others to do the same. From the beginning, Kody anchored his network marketing company with an ongoing personal development event. Over the past eight years he has personally conducted that event for sold-out audiences throughout the United States, Canada, and Australia. He teaches that the activities of your subconscious mind must be in alignment with your conscious desires in order for you to succeed. He is known for saying, “The stories in your mind become the stories of your life.” His seminars teach people how to get rid of unwanted stories in their minds and replace them with stories for success.
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