Increasing Sales Commission With The Perfect Close
Closing business and increasing commissions are what I am talking about today on my blog.
For sure, this man I’m highlighting today is doing an incredible job in inspiring salespeople to change their dysfunctional sales techniques in a high tech world.
Meet James Muir; he is the founder and CEO of Best Practice International. Impressively, he’s also the bestselling author of ‘The Perfect Close,’ the #1 book on closing sales.
James is a 30-year veteran of sales and closing business, having served in every role – from individual contributor to executive VP. His mission is to make the ‘complex’ simple.
James has an extensive background in healthcare, where he has sold-to and spoken for the largest names in technology and healthcare, including:
- HCA
- Tenet
- Catholic Healthcare
- Banner
- Dell
- IBM
and many others.
James is passionate, enthusiastic, and he likes to have fun while he works. He, his wife, and two sons live in the mountains of Salt Lake City.
Not only is James a lifelong student of sales, but he’s also an:
- Accomplished guitarist
- Organic chemistry fan
- Fitness buff
Join James Muir and Kody Bateman as they discuss how to turn your dysfunctional closing techniques into functional by making the “complex” simple for achieving the perfect close…
Building Authentic Relationships
First off, this show is all about relationships and relationship marketing, and not the “sale” or “closing the deal.” However, James Muir, for all intents and purposes, along with his book ‘The Perfect Close’ appears to be all about closing business!
To clarify, although James’ book is all about the perfect close, it’s really about how building genuine relationships increases sales closings and commissions.
“It all starts and ends with authentic relationships” ~James Muir~
Today, now more than ever, it’s all about intent, and a prospect can feel your authenticity or intent; smelling commission breath from a mile away!
Gone are the days of being super polished and cool with all the closing techniques. Consequently, there has been a massive shift to where those techniques have become dysfunctional and don’t work anymore because it is more and more about relationships.
“Intent matters more than technique” ~James Muir~
Think of your technique as either being interesting or interested; Indeed, one is more authentic than the other!
Interesting is, showing tactics and stuff you know, and the opposite of interested which is showing interest in the other person and their needs.
That is to say; you can be all about technique in closing sales but your intent is so much more important!
Learn more about this subject in the above video, and don’t forget to join us at the 2nd Annual virtual Relationship Marketing Grand Summit. (click on the image below for more information and acquiring tickets)
Most of all, stay in the spirit of serving people, and I thank you for your participation on this blog week after week!
Take care,
Kody B.
