Presence and self-confidence and selling yourself first

Alla Bardov has an exceptionally humble presence that has led her to be a successful business entrepreneur for the last 7yrs.

Amazingly, she has consistently been:

  • The top sales rep for new customer acquisition in Neora formerly known as Nerium International
  • A philanthropist in the Nancy Lieberman Charities with her work and passion for changing the lives of young people

Alla, within the past 2 1/2 years, has had the unique ability to connect with sales professionals across various sales industries. Her company ‘Sell Yourself 4 Success’ training platform; helps sales professionals improve and increase sells by providing the tools and strategies needed.

Skills such as how to:

  • attract clients
  • improve sales
  • build self-confidence

Interestingly enough, even though her company has only been in business for 2 1/2 yrs, her story started 30-40 years ago. Alla, moved to the U.S not knowing the language, culture, and many other things that would make it difficult to connect with others, especially in the world of sales.

One thing I noticed when I first met Alla, was her presence; she had a genuine way of connecting before she even said a word. I immediately thought it was a special gift she exudes. She says, being born with an authentic presence can be part of it. However, mostly, it can be learned and taught through practicing her 4 Ps.

“In sales, we must sell ourselves first” -Alla Bardov-

I hope you’re as excited to learn from this interview as I am to share it.

Listen to this short interview where Alla gives us a confidence boost by teaching us the 4 Ps of selling yourself first to increase your sales success…

Self-Confidence Versus Arrogance

First and foremost, we need to remember selling is not about you! Therefore we need to take ourselves out of the equation and focus on being genuinely interested in the other person.

Across all industries, statistics say that 85% of people think salespeople are arrogant.

Leading with a humble kindness, showing that you are genuinely interested in the other person will sell who you are and what you do, your product has nothing to do with it.

Here is an example Alla gave in the interview above;

Alla was a door to door saleswoman; her product was vacuums. Alla’s product is much different then what she does sells! She didn’t sell vacuums she sold “a clean home.” Her job was to make sure the homeowner loved how clean their home was, not how much they love their vacuum.

Did you feel the difference? is Alla’s company. It’s a training company where Alla teaches and guides you on how to sell yourself first, in a genuine way that people buy from you.

Her 4 Ps to success is what she trains:

  1. Presence
  2. People
  3. Product
  4. Persuasion

“If you’re not selling, then your not adding value; therefore you need to be selling” -Alla Bartov-

Change your mindset from selling to adding value; this in of itself will make a massive difference in your success!

Relationship Marketing resonates with:

  • Serving
  • Caring
  • Assessing

When you focus on the relationship in your marketing, people want to do business with you. Shine a light on what it is this person needs from you, not what you want them to need!

If you didn’t watch the interview above, I encourage you to do so to learn her fantastic process of ‘Selling Yourself 4 Success.’

While you’re at it, make sure you visit Alla will help you to increase your presence and self-confidence to be a better salesperson.

Thanks for tuning in, remember it’s all about adding value and sharing this is a great way to add value to others.

Until next time,

Kody B.