Customer Relationships build business

Customer relationships are at the forefront of any successful business.

I admire your desire to learn a new thing such as ‘relationship marketing.’ Relationship marketing is truly a new thing. For instance, hashtag #relationshipmarketing and watch all the stuff that pops up … it’s incredible!

Therefore, if done right ‘relationship marketing’ can change your:

  • Life
  • Business
  • ROI
  • Revenue

Even more importantly your world and your customer’s world.

Today’s blog features Shari Levitin:

  • A star sales performer in the hospitality industry
  • She founded the Shari Levitin Group
  • Inspirational transformation consultant
  • Best-selling Author of ‘Heart & Sell’
  • She increased over 1 billion in revenue in over;
  • 40 different countries

Listen to this quick interview to learn transformational techniques and skills. Skills that bridge the gap between beating quotas & selling with an authentic heartfelt approach …

Customer relationship sales techniques

Shari Levitin has definitely become an expert guru on this topic. Customer relationships are where all sales should begin. Building customer relations start at the point of understanding how to build relationships.

Furthermore, having a growth mindset set is imperative in the world of sales. Certainly, we should be improving, growing and learning all the time in order to develop skills that build relationships.

First off, let’s recognize the sales techniques and skills that need to be acquired.

These 5 techniques lead to the know, like and trust factor:

  1. Empathy
  2. Reliability
  3. Competency
  4. Integrity
  5. Vulnerability

Above are the 5 things that trust is based on. These are a must-have when building customer relationships that last.

Developing the skill of empathy

First off, “Empathy” is about how well you listen.” This sets the pace for the other 4 skills. Empathy is something we should practice all the time. Practicing empathy can be done anywhere at any given time and done while living your life. It’s as simple as that.

No matter where you are or who you’re talking with, practice on purpose, the skill of listening. Be conscious and caring about what people say. Distractions are all around us 24/7. It’s up to us as a person to develop the skill of separating the white noise and concentrating on the conversation at hand.

Consequently the stronger you get at having the empathy skillset, the better the human being and salesperson you become.

It’s a fact the people do business with people they have relationships with. People will listen and buy from someone who they know, like and trust. All because of the relationship.

Digital technology meets the tangible touch

Digital technologies are a very efficient, cost-effective way to stay in touch with customers. However, with that said, it might not be the best way to show your authentic genuine self. Relationship marketing comes into play here. It’s the tangible touch that really sets you apart from your competitors.

Unfortunately, as the digital world grows, the personal touch gets lost. But it doesn’t have to!

CRM’s (customer relationship managers) are one of the best digital tools used in sales today. Matter of fact, CRM integrations are on the rise to increase the efficiency of the CRM, and productivity of the salesperson using it.

One such CRM integration is SENDŌGO.

SENDŌGO allows a tangible touch to be added to pretty much any CRM. With this greeting card integration, relationships are built with a tangible impression. Several touchpoints are critical during the sales process and needed throughout the lifetime of a customer.

Here are 5 touchpoints that will build relationships with your prospects and customers:

  1. Nice to meet you
  2. Thank you
  3. Birthday
  4. Holiday
  5. Possibilities

Every one of these tangible touches makes an impression that builds the know, like and trust value. Without any dought, this also builds your value!

A value such as your:

  • Brand
  • Referrals
  • ROI
  • Customer retention
  • Bottom line

Imagine being in the small percentage of salespeople who stay in touch tangibly.

Realize this, only 1-3% of top salespeople use the “Thank You” note. As a result, this makes them the most successful salespeople in their perspective industry. Talk about having the upper hand!

Above all, combining digital systems with a tangible touch is powerful, to say the least!

Thanks for joining me today,

Kody B.