Learning the concept of serving vs. selling…
What is sales? In today’s day and age, the subject of ‘relationship marketing’ couldn’t be more critical to business owners, entrepreneurs & professional salespeople no matter the industry.
I had the honor of speaking with Larry Levine, international and best-selling author of ‘Selling From The Heart.’ Larry knows, and has 30 years of experience in the world of the B2B technology space. Most importantly, he knows what it takes to be a successful sales professional.
The title alone ‘Selling From the Heart,’ shows what an important topic ‘what is sales,’ is in today’s world.
Watch this exclusive interview to learn the whole premise of ‘Selling from the heart’…
Sales have transferred from an ‘Outside’ sales environment to an ‘inside’ sales environment. Whereby the time we are able to make our pitch, prospects know more about us then we know about ourselves. Indeed, in this informational world, people have the opportunity to learn about you, and your service. Whether good or bad, this information is readily available before your prospects even meet you.
So why is “selling from the heart” so important today?
First of all, let’s take a look at the concept of serving vs. selling or traditional sales vs. heartfelt sales.
It’s is about having;
- A servant heart and;
- Mindset
Hence, sales is the art of helping someone and giving back to your community. Therefore, to help and give back, our mindset should be in such a place as to have a servant heart. Simply put, there is no better way to succeed than to bring the best version of yourself to the table. It’s true that we are all capable of being genuine and authentic.
One way of doing this is a collaboration (sales vs. being pitchy) and here is how it’s done;
Start with your mindset:
- Lead with your heart, not your wallet
- Have a normal conversation between 2 people
- Inform yourself about the person you’re meeting with before you meet
In order to succeed as a salesperson, you must get to know people…period end of story!
Finally, sales are about relationships and the more focus you put on building relationships, the more successful you’ll be in business, not to mention your personal life.
Thanks for taking the time to visit my blog. I sincerely hope you enjoyed listening to the interview. I look forward to serving you with continued information on how to lead with your heart in sales.
Kody B.
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