Intentional Touchpoint Marketing

Touchpoint marketing is a message that literally “touches” a customer in a personal way that creates a great customer experience.

Smart people have done a lot of studies when it comes to touchpoint marketing, they have found that most people are interested in “How do I generate”…

  1. New/repeat customers and;
  2. Referrals from my new customers

These were the top 2 questions and concerns when it comes to building their businesses.

Also, studies from these smart people have shown, that it takes between 5 to 12 touchpoints, in order to generate a prospect that turns into a sale or a prospect that generates a referral.

Mastering touch point marketing…

I interviewed a master at touchpoint marketing Gina Best, who is a successful Business Coach, Online Business Trainer and also owns a highly successful Mortgage Business. Her philosophy is that “Relationships are everything” when it comes to the foundation of one’s business.

Gina says “In the coaching industry, clients tend to be a one and done client 86% of the time.”

However, utilizing a Relationship Marketing system for nearly half of her touchpoint strategy, she funded $140 million in mortgages last year.

This system changed the life of her business from “one and done” to “repeat clients who bring their friends”!

Inside this short video Gina will share her 12 touchpoint system. Gina gives us her strategies and she’ll explain why her client retention is 3X better than other business coaches…

  • 4-6 greeting cards which may include;
    • Birthday cards
    • Christmas cards
    • Halloween cards
    • New Years
    • Just Because
    • St. Patricks, Valentines, April Fools (are some ideas as well)
  • 4 printed and mailed newsletters
  • Monthly newsletter through email
  • Personal phone calls

Touchpoint Marketing is critical for success in business. It’s all about relationships, but more importantly, customer relationships that spur on referrals.

I hope this article on Touchpoint Marketing will help you in your quest for new, repeat and referral customers. Find more stories like these by subscribing to

Thanks for dropping by and don’t forget to pass this forward, because what you send out comes back to you 10 fold, and that’s a great thing!

Kody B