Learning the concept of serving vs. selling… What is sales? In today’s day and age the subject of ‘relationship marketing’ couldn’t be more critical to business owners, entrepreneurs & professional sales people no matter the industry. I had the honor of speaking with Larry Levine, international and best-selling author of ‘Selling From The Heart.’ Larry knows, and has 30 years experience in the world of the B2B technology space. Most importantly he knows what it takes to be a successful sales professional. The title alone ‘Selling From the Heart,’ shows [...]
Coopetition, what is it exactly? And how does it pertain to Relationship Marketing? Recently I had the opportunity to interview Carl Wilson, the owner of Extermiman Pest Control. Carl is a master at Relationship Marketing. We talked a lot about implementing a relationship marketing system to build trust and loyalty, with not only customers but with his competition as well. Not to mention, the importance of creating a balance between a system that you use, and putting the heart into the system. During the interview Carl mentioned his top 4 lead generating [...]
Strategic planning within a competitive industry is a must when trying to set yourself apart from your competition. Strategic planning, for example, let's look at the Golf Industry... Look, I'm not a golfer by heart, but I've recently found myself thinking about starting up again. Not to mention, I recently had the honor of interviewing an independent sales rep, in the golf industry. My interview was with Charley, who has been an independent sales rep in this highly competitive industry for ten years. During our chat we talked about 2 [...]
Marketing Strategies are a must when it comes to creating an abundance of referrals for business. Marketing strategies that build relationships are what you should focus on plain and simple! Making a great first impression is not nearly enough to see a huge transformation in referral business. Building upon new relationships, to make the relationship meaningful, requires marketing strategies that are memorable. Folks I gotta tell you; I love teaching about this thing called relationship marketing. It's the most powerful of all marketing strategies for business today. It's truly transforming [...]
Stand out from your competition and, win in construction... Standing out from competition comes easily to Heba Malki of the Domilya Group. A Canadian based renovation & construction company. Certainly much unheard of, Heba secured a seven-figure construction project, and she was the highest bidder. She tripled their business over the past three years by using a relationship marketing system to show appreciation to prospects and clients. Talking with Heba, I learned how hard it is to start a construction business. Like anybody that starts a new business, you don’t always have great [...]
There are many challenges that recruiters deal with on a daily basis… A shortage of qualified talent and closing candidates with multiple offers. However acquiring new clients, and creating a healthy relationship with the hiring manager is where it all begins. On this week's show, I interview the principal of Sydney, Australia based, Infinite Talent Group, Bijan Yusufzai. Bijan will discuss how he leverages a relationship marketing strategy, and how it helps him stand out in this highly competitive industry of talent acquisition.
Traditional & Relationship Marketing Explained What sets you apart from your competition? Here is the secret to the question, what is marketing? We have all heard: "It's a lot cheaper and easier to keep a client, then to have to find new ones" Recognize Vulnerability: You might be in touch with your client several times a week especially when your customer is brand new, but what about the in between time? This is crucial to building and maintaining relationships! When the work is done, top-of-mind awareness drops. Over time, if you haven't created a [...]
In this week's Relationship Marketing Weekly, I had the opportunity to interview Real Estate Investor Beyond Wynn. Beyond explains how seven years ago he implemented a relationship marketing strategy that quickly increased his deal flow to being over 90% referral based!
In this week’s Relationship Marketing Weekly, I interview Fitness Club owner Jason Alles. Jason explains how he doubled guest traffic, and increased member referrals by 300%... If you're an owner, manager or in any way in the health and fitness industry, this is week's FB live is just for you!
2 Campaigns That will Increase Your Bottom Line... Relationship Marketing Multiple Touch Campaigns like the ones I share in this video blog are exactly what I have been teaching for years to those who attend my seminars. At these seminars we teach building long-term relationships with customers will create the loyalty and relationships that all businesses strive for with current and potential customers. Strengthening customer relations will create stronger customer retention, incremental sales, and referrals. https://youtu.be/SQL4Xpp4wiQ This is Relationship Marketing at it's Very Finest! Follow the 80/20 rule [...]