Strategic planning within a competitive industry is a must when trying to set yourself apart from your competition. Strategic planning, for example, let's look at the Golf Industry... Look, I'm not a golfer by heart, but I've recently found myself thinking about starting up again. Not to mention, I recently had the honor of interviewing an independent sales rep, in the golf industry. My interview was with Charley, who has been an independent sales rep in this highly competitive industry for ten years. During our chat we talked about 2 [...]
'Marketing Campaign' What is it? Marketing Campaigns come in all different shapes and sizes. The idea of marketing is to promote a product in many different sources, such as; television radio print online platforms direct mail However, with these 'marketing campaigns' mentioned above, there are also examples that aren't considered advertising but can be more effective due to uniqueness of being more personal, so to speak. These include; demonstrations word of mouth personal sampling relationship marketing People in direct sales tend to use the less traditional forms of advertising and find that the more [...]
Marketing Strategies are a must when it comes to creating an abundance of referrals for business. Marketing strategies that build relationships are what you should focus on plain and simple! Making a great first impression is not nearly enough to see a huge transformation in referral business. Building upon new relationships, to make the relationship meaningful, requires marketing strategies that are memorable. Folks I gotta tell you; I love teaching about this thing called relationship marketing. It's the most powerful of all marketing strategies for business today. It's truly transforming [...]
Stand out from your competition and, win in construction... Standing out from competition comes easily to Heba Malki of the Domilya Group. A Canadian based renovation & construction company. Certainly much unheard of, Heba secured a seven-figure construction project, and she was the highest bidder. She tripled their business over the past three years by using a relationship marketing system to show appreciation to prospects and clients. Talking with Heba, I learned how hard it is to start a construction business. Like anybody that starts a new business, you don’t always have great [...]
On this week's Relationship Marketing Weekly I had the pleasure of interviewing Real Estate Agent & Broker Owner Gayle Zientek. Gayle has maintained a 100% referral based business over the past six years averaging 50 closed homes per year with ZERO advertising budget… She does this through a relationship marketing strategy and creating strategic referral partners through Business Networking International.. Gayle will explain how she went from 35% referrals to 100% referrals between 2007 - 2011 and has been at 100% referrals ever since!
On this week's show I interview carpet cleaning business owners Eirik and Sara Nelson have built their business from repeat customers and customer referrals through creating relationships and earning trust with their customers through relationship marketing.
There are many challenges that recruiters deal with on a daily basis… A shortage of qualified talent and closing candidates with multiple offers. However acquiring new clients, and creating a healthy relationship with the hiring manager is where it all begins. On this week's show, I interview the principal of Sydney, Australia based, Infinite Talent Group, Bijan Yusufzai. Bijan will discuss how he leverages a relationship marketing strategy, and how it helps him stand out in this highly competitive industry of talent acquisition.
This week I had the pleasure of interviewing Ms. Laura Viskovich. Laura owns a kids entertainment company based in Sydney, Australia, called Fairy La La Land… She started leveraging a multi-faceted relationship marketing strategy in her business two years ago and results have been tremendous! Kody and Laura for this “International Edition” of Relationship Marketing Weekly. Laura will go into detail on the multiple layers of touch points and follow-up strategies she uses in all aspects of her business. You’ll be amazed how organized and simple her process is, her [...]
This week, I had the pleasure of interviewing Fitness Professional and WNBF Pro Wendy Hyatt. Wendy will share her amazing story and how she's leveraging a strategic relationship marketing strategy to inspire her clients to stay on track and keep them motivated on their own personal health and fitness journey.
This week's show I interview United Kingdom Publisher & Media consultant, Adam Redshaw. Adam will discuss how he leverages his relationship marketing strategy to connect and build relationships with his service providers, contributors. and international subscribers.