'Marketing Campaign' What is it? Marketing Campaigns come in all different shapes and sizes. The idea of marketing is to promote a product in many different sources, such as; television radio print online platforms direct mail However, with these 'marketing campaigns' mentioned above, there are also examples that aren't considered advertising but can be more effective due to uniqueness of being more personal, so to speak. These include; demonstrations word of mouth personal sampling relationship marketing People in direct sales tend to use the less traditional forms of advertising and find that the more [...]
Marketing Strategies are a must when it comes to creating an abundance of referrals for business. Marketing strategies that build relationships are what you should focus on plain and simple! Making a great first impression is not nearly enough to see a huge transformation in referral business. Building upon new relationships, to make the relationship meaningful, requires marketing strategies that are memorable. Folks I gotta tell you; I love teaching about this thing called relationship marketing. It's the most powerful of all marketing strategies for business today. It's truly transforming [...]
Stand out from your competition and, win in construction... Standing out from competition comes easily to Heba Malki of the Domilya Group. A Canadian based renovation & construction company. Certainly much unheard of, Heba secured a seven-figure construction project, and she was the highest bidder. She tripled their business over the past three years by using a relationship marketing system to show appreciation to prospects and clients. Talking with Heba, I learned how hard it is to start a construction business. Like anybody that starts a new business, you don’t always have great [...]
Insurance and financial service professional Mike Smith's retention/persistency rate is 20% higher than the national average. 80% of his book of business has come from referrals. 100% of his Medicare business and 90% of his annuities business has come from, you guessed it, referrals. On this week's Relationship Marketing Weekly, Kody Bateman finds out exactly how he does it... His answer will absolutely amaze you...
On this week's Relationship Marketing Weekly I had the pleasure of interviewing Real Estate Agent & Broker Owner Gayle Zientek. Gayle has maintained a 100% referral based business over the past six years averaging 50 closed homes per year with ZERO advertising budget… She does this through a relationship marketing strategy and creating strategic referral partners through Business Networking International.. Gayle will explain how she went from 35% referrals to 100% referrals between 2007 - 2011 and has been at 100% referrals ever since!
Family owned BrushStroke Paint Party is a fun, relaxing, classy paint studio, that serves the Naugacuck, CT community and brings out the artist in everyone! Founded in 2015, Kathy & Bernie Piccirillo created this amazing business that provides a unique experience for from kids to adults, as well as fundraises for non-profit organizations. Today Kody finds out how Kathy and Bernie generates 100% of their business through referrals from their relationship marketing strategy. They will disclose exactly how the do it, and explain how they leverage a a cost effective [...]
On this week's show I interview carpet cleaning business owners Eirik and Sara Nelson have built their business from repeat customers and customer referrals through creating relationships and earning trust with their customers through relationship marketing.
There are many challenges that recruiters deal with on a daily basis… A shortage of qualified talent and closing candidates with multiple offers. However acquiring new clients, and creating a healthy relationship with the hiring manager is where it all begins. On this week's show, I interview the principal of Sydney, Australia based, Infinite Talent Group, Bijan Yusufzai. Bijan will discuss how he leverages a relationship marketing strategy, and how it helps him stand out in this highly competitive industry of talent acquisition.
On this week's Relationship Marketing Weekly, I interview "Private School Admissions" director Darla Fanta…. Darla focuses on three key elements in her job. Building a strong admissions department, making connections with new families, and creating a strong personal bond with her current families. Darla will go into detail on her relationship development and retention program she has created by leveraging a cost-effective, relationship marketing strategy…
What if you could use incorporate Facebook to market with an offline promotion strategy? Offline promotion strategy expert Brian Hannigan has been consulting and educating the home inspection industry since 1997... I interviewed Brian on how he teaches his industry to create strategic business and referral alliances. He shares how his offline promotion strategy incorporates relationship marketing into his current marketing plan. This will not only explode referrals but it will have a significant impact on customer and client retention. Let's face it, pretty much everyone is on Facebook these [...]