Marketing management is the #1 thing you need to employ in business. Let's take the "3 legged stool analogy. I first heard the analogy of the "3 legged stool" when I had a conversation with Andre Perdue. Andre Perdue has been in the Collision Repair business for over 26 years. When Andre went to work in this industry, he quickly realized that the 3 legged stool that his company was standing on was, well...BROKEN! Let me ask you "Would you trust a 2 legged stool? Of course you wouldn't! Quickly [...]
Leveraging marketing dollars, is not what most people in business think it is. Unfortunately, they think it's all about doing the average, typical and what appears to be a sexy marketing tactics. Which we know can be super pricey and bear less fruit now days. I'm talking the average typical marketing strategies such as… Billboards Magazines Online ad's Bulk mailers TV and Radio Ad's What if I told you there's a powerful way to leverage marketing dollars. Even more surprising, it's not your average, typical marketing strategy. Yet, it's sexy, [...]
Increasing community engagement for Nonprofits can be a daunting task; but it doesn’t have to be. Nonprofit organizations come in many different forms, so let’s use a church for an example. All of us, I don’t care who you are, we all crave the need to feel important, as well as feel accepted. For the most part when people join organizations such as a church, they are truly looking for a place to belong, a place of community. An investigator coming to a new church, experiencing a personal connection with [...]
Intentional Touchpoint Marketing Touchpoint marketing is a message that literally "touches" a customer in a personal way that creates a great customer experience. Smart people have done a lot of studies when it comes to touchpoint marketing, they have found that most people are interested in "How do I generate"... New/repeat customers and; Referrals from my new customers These were the top 2 questions and concerns when it comes to building their businesses. Also, studies from these smart people have shown, that it takes between 5 to 12 touchpoints, in [...]
Strategic planning within a competitive industry is a must when trying to set yourself apart from your competition. Strategic planning, for example, let's look at the Golf Industry... Look, I'm not a golfer by heart, but I've recently found myself thinking about starting up again. Not to mention, I recently had the honor of interviewing an independent sales rep, in the golf industry. My interview was with Charley, who has been an independent sales rep in this highly competitive industry for ten years. During our chat we talked about 2 [...]
'Marketing Campaign' What is it? Marketing campaigns come in all different shapes and sizes. The idea of marketing is to promote a product in many different sources, such as; television radio print online platforms direct mail However, with these 'marketing campaigns' mentioned above, there are also examples that aren't considered advertising but can be more effective due to uniqueness of being more personal, so to speak. These include; demonstrations word of mouth personal sampling relationship marketing People in direct sales tend to use the less traditional forms of advertising and find that the more [...]
Marketing Strategies are a must when it comes to creating an abundance of referrals for business. Marketing strategies that build relationships are what you should focus on plain and simple! Making a great first impression is not nearly enough to see a huge transformation in referral business. Building upon new relationships, to make the relationship meaningful, requires marketing strategies that are memorable. Folks I gotta tell you; I love teaching about this thing called relationship marketing. It's the most powerful of all marketing strategies for business today. It's truly transforming [...]
Stand out from your competition and, win in construction... Standing out from competition comes easily to Heba Malki of the Domilya Group. A Canadian based renovation & construction company. Pretty much unheard of, Heba secured a seven-figure construction project, and she was the highest bidder. She tripled their business over the past three years. She did this by using a relationship marketing system to show appreciation for her prospects and clients. Talking with Heba, I learned how hard it is to start a construction business. Like anybody that starts a new business, you don’t [...]
Insurance and financial service professional Mike Smith's retention/persistency rate is 20% higher than the national average. 80% of his book of business has come from referrals. 100% of his Medicare business and 90% of his annuities business has come from, you guessed it, referrals. On this week's Relationship Marketing Weekly, Kody Bateman finds out exactly how he does it... His answer will absolutely amaze you...
On this week's Relationship Marketing Weekly I had the pleasure of interviewing Real Estate Agent & Broker Owner Gayle Zientek. Gayle has maintained a 100% referral based business over the past six years averaging 50 closed homes per year with ZERO advertising budget… She does this through a relationship marketing strategy and creating strategic referral partners through Business Networking International.. Gayle will explain how she went from 35% referrals to 100% referrals between 2007 - 2011 and has been at 100% referrals ever since!