17 12, 2018

What is sales: How Authenticity Matters Most In Sales

By |2018-12-17T21:10:17+00:00December 17th, 2018|PHILANTHROPY, Relationship Marketing, Success Stories|

Learning the concept of serving vs. selling… What is sales? In today’s day and age the subject of ‘relationship marketing’ couldn’t be more critical to business owners, entrepreneurs & professional sales people no matter the industry. I had the honor of speaking with Larry Levine, international and best-selling author of ‘Selling From The Heart.’ Larry knows, and has 30 years experience in the world of the B2B technology space. Most importantly he knows what it takes to be a successful sales professional. The title alone ‘Selling From the Heart,’ shows [...]

10 12, 2018

Positivity: 6 Pillars to Creating a Positive Attitude

By |2018-12-17T00:44:34+00:00December 10th, 2018|Personal Development, Relationship Marketing, Success Stories|

Positivity creates strong relationships in our world. Positivity is missing in most everything we see in the world today. Matter of fact, 87% of what we see, hear and experience is negative. Combating the negative by creating a daily positive attitude is crucial to living "happy." Enjoy this Podcast interview, where you will hear from Norm Dominguez. Norm is the author of "The Magic of Positivity." In this book, he teaches the 6 Pillars of strength. These pillars create a positive attitude for success in your business and personal life. [...]

29 10, 2018

Why Coopetition Is a Win Win

By |2018-12-29T16:42:31+00:00October 29th, 2018|Personal Development, Relationship Marketing, Success Stories|

Coopetition, what is it exactly? And how does it pertain to Relationship Marketing? Recently I had the opportunity to interview Carl Wilson, the owner of Extermiman Pest Control. Carl is a master at Relationship Marketing. We talked a lot about implementing a relationship marketing system to build trust and loyalty, with not only customers but with his competition as well. Not to mention, the importance of creating a balance between a system that you use, and putting the heart into the system. During the interview Carl mentioned his top 4 lead generating [...]

29 10, 2018

What Are the 3 Legs of Marketing Management

By |2018-12-17T15:34:10+00:00October 29th, 2018|Personal Development, Relationship Marketing, Success Stories|

Marketing management is the #1 thing you need to employ in business. Let's take the "3 legged stool analogy. I first heard the analogy of the "3 legged stool" when I had a conversation with Andre Perdue. Andre Perdue has been in the Collision Repair business for over 26 years. When Andre went to work in this industry, he quickly realized that the 3 legged stool that his company was standing on was, well...BROKEN! Let me ask you "Would you trust a 2 legged stool? Of course you wouldn't! Quickly [...]

24 10, 2018

How To Leverage Marketing Dollars

By |2018-12-17T15:36:44+00:00October 24th, 2018|Kody's Insights, Relationship Marketing, Success Stories|

Leveraging marketing dollars, is not what most people in business think it is. Unfortunately, they think it's all about doing the average, typical and what appears to be a sexy marketing tactics.  Which we know can be super pricey and bear less fruit now days. I'm talking the average typical marketing strategies such as… Billboards Magazines Online ad's Bulk mailers TV and Radio Ad's What if I told you there's a powerful way to leverage marketing dollars. Even more surprising, it's not your average, typical marketing strategy. Yet, it's sexy, [...]

14 10, 2018

#1 Strategy For Increasing Community Engagement For Nonprofits

By |2018-10-26T03:25:54+00:00October 14th, 2018|Kody's Insights, Personal Development, PHILANTHROPY, Relationship Marketing, Success Stories|

Increasing community engagement for Nonprofits can be a daunting task; but it doesn’t have to be. Nonprofit organizations come in many different forms, so let’s use a church for an example. All of us, I don’t care who you are, we all crave the need to feel important, as well as feel accepted. For the most part when people join organizations such as a church, they are truly looking for a place to belong, a place of community. An investigator coming to a new church, experiencing a personal connection with [...]

12 10, 2018

Powerful Examples of Intentional Touchpoint Marketing

By |2018-12-28T16:12:03+00:00October 12th, 2018|Kody's Insights, Personal Development, Relationship Marketing, Success Stories|

Intentional Touchpoint Marketing Touchpoint marketing is a message that literally "touches" a customer in a personal way that creates a great customer experience. Smart people have done a lot of studies when it comes to touchpoint marketing, they have found that most people are interested in "How do I generate"... New/repeat customers and; Referrals from my new customers These were the top 2 questions and concerns when it comes to building their businesses. Also, studies from these smart people have shown, that it takes between 5 to 12 touchpoints, in [...]

18 09, 2018

Why Building ‘Provenance’ is More Important Than Ever

By |2018-12-17T15:39:18+00:00September 18th, 2018|Kody's Insights, Personal Development, Relationship Marketing, Success Stories|

Provenance...What is it & do you have it? Understand this "gorgeous" word. Really hear it! I love this word! I absolutely love it. Because that’s what marketing is. People in business want to learn how they can better their relationships and better their marketing tactics. People in business want a better return on investment and better results in their business. In other words "get better value" from their marketing. But this whole provenance thing is powerful because again, that’s what marketing is. Not to mention difficult to achieve. Marketing is [...]

13 06, 2018

Strategic Planning Will Set You Apart In A Competitive Industry

By |2018-12-17T15:40:41+00:00June 13th, 2018|Personal Development, Relationship Marketing, Success Stories|

Strategic planning within a competitive industry is a must when trying to set yourself apart from your competition. Strategic planning, for example, let's look at the Golf Industry... Look, I'm not a golfer by heart, but I've recently found myself thinking about starting up again. Not to mention, I recently had the honor of interviewing an independent sales rep, in the golf industry. My interview was with Charley, who has been an independent sales rep in this highly competitive industry for ten years. During our chat we talked about 2 [...]

29 05, 2018

#1 Successful Marketing Campaign For Direct Sales

By |2018-12-28T16:22:49+00:00May 29th, 2018|Personal Development, Relationship Marketing, Success Stories|

'Marketing Campaign' What is it? Marketing Campaigns come in all different shapes and sizes. The idea of marketing is to promote a product in many different sources, such as; television radio print online platforms direct mail However, with these 'marketing campaigns' mentioned above, there are also examples that aren't considered advertising but can be more effective due to uniqueness of being more personal, so to speak. These include; demonstrations word of mouth personal sampling relationship marketing People in direct sales tend to use the less traditional forms of advertising and find that the more [...]

Load More Posts
By using this site, you agree to our updated Privacy Policy and Terms of Use. OK