Customer Relations built with existing customers is crucial for success in a world of uncertainty.
“Thriving in Uncertainty is not about whether the economy is up or down” ~Meridith Elliott Powell~
Meridith Elliott Powell has a lot of really rich content, pertaining to today’s economy and marketplace.
- the author of six books (including Winning in the Trust and Value Economy)
- a finalist in US Today Best Book Awards
- Top 15 Business Expert to Watch
- Top 40 Motivational Speakers
- Master Certified Business Strategist
- Executive Coach
- Keynote Speaker and;
the list goes on and on!
Her latest book is titled Own It. I have not yet read the book, but I’m excited to jump into it.
I highly recommend that you get your hands on whatever she is doing and teaching. When it comes to customer relations and the way people market, it’s imperative to change with each marketplace not only because of what the economy is doing, but also due to the internet.
There’s some excellent content she has about:
- stories of power
- freedom and;
Her book has been named Top 50 Sales Book for 2018. It’s about how to build cultures to inspire ownership at every level to create profits at every turn.
Today’s blog post features RockStar Meridith Elliott Powell, and I can’t wait to share with you what I learned from this powerful interview!
Thriving in Uncertainty
Uncertainty in today’s business world, has everybody’s attention. Certainly it has mine, because there is lots of uncertainty in today’s business world.
Meridith teaches us a lot about thriving in that uncertainty. Her specialty and passion is sales and business growth. But honestly, since 2008, we’ve all been on this path of everybody waiting to prepare for downs in the economy. Here’s what’s most important, it really doesn’t matter whether the economy is up or down.
Pretty much the news is always talking about what the economy is going to do, and pretty much we all wait and wonder instead of being proactive.
Truth be known, when you really think about it, it isn’t about the economy being up or down. What we have to embrace is that as salespeople, and business professionals, we are living in uncertainty. We know there’s going to be change, but we don’t know what that change is going to be or when it’s going to happen, and that paralyzes most people.
Uncertainty in the business world is much more prominent today than say 10 or 15 years ago.
What makes it bigger? Basically, we’re living in a time when the majority of things that could impact your business are outside of your control. I mean think about it. If an election goes one way or another, if gas prices go up, if there’s a layoff, I mean whatever it is, things can greatly impact your ability to be successful.
Hence, this is where customer relations comes in. Customers don’t have to do business with you. Your Uber or your Airbnb could enter the marketplace at any moment. And so, there is so much that is uncertain it can be challenging to strategize growing a business.
Be Proactive, Embrace Uncertainty
Get comfortable with uncertainty. Embrace the fact that old-school strategies don’t work. Accept the fact that everything around any marketplace can change. Experts were once able to predict changes in a marketplace & economy, now it’s much more challenging, and change can happen quickly.
There is power in being proactive! Whether the economy is up or down, success in today’s marketplace comes from incorporating customer relation strategies. A strategy such as selling to an existing customer base.
Focus on the things you have control over, like selling to your existing customer base and making things better such as:
- building your reputation in the marketplace
- making the customer experience so incredible that customers really feel they can’t live without you or your product
- taking incredible care of existing customers
- understanding that growth happens inside out
Change up your whole sales strategy, so you’re not selling on price anymore. Understand how to build that connection and truly become a resource by adding value to everything from building contingency plans and contingency strategies for business.
Most importantly for anybody reading this… if you have a customer base, you better radically, proactively be reaching out to them building customer relations, because if you are not taking care of your existing customers, don’t even bother making a sales call. Customers may love you, but they are going to ask one of your other customers or at the very least, read your Google reviews. And if there is not positive information in the atmosphere about you, they will move on to your competition.
Build Human Connection
My final words today are:
- become a “natural servant”
- build your network and;
- build customer relations
doing these 3 things will not only change your life, it will also change your business in an up or down economy!
I appreciate you subscribing and sharing this valuable information with those you know. Together we can change the world!
p.s. pick up a copy of my most recent book ‘The Power of Human Connection’ and let’s change the world together!