29 10, 2018

What Are the 3 Legs of Marketing Management

By |2018-10-29T20:47:18+00:00October 29th, 2018|2 Minute Tips, Kody's Insights, Relationship Marketing, Success Stories|

Marketing management is the #1 thing you need to employ in business. Let's take the "3 legged stool analogy. I first heard the analogy of the "3 legged stool" when I had a conversation with Andre Perdue. Andre Perdue has been in the Collision Repair business for over 26 years. When Andre went to work in this industry, he quickly realized that the 3 legged stool that his company was standing on was, well...BROKEN! Let me ask you "Would you trust a 2 legged stool? Of course you wouldn't! Quickly [...]

24 10, 2018

How To Leverage Marketing Dollars

By |2018-11-21T18:09:13+00:00October 24th, 2018|2 Minute Tips, Kody's Insights, Relationship Marketing, Success Stories|

Leveraging marketing dollars, is not what most people in business think it is. Unfortunately, they think it's all about doing the average, typical and what appears to be a sexy marketing tactics.  Which we know can be super pricey and bear less fruit now days. I'm talking the average typical marketing strategies such as… Billboards Magazines Online ad's Bulk mailers TV and Radio Ad's What if I told you there's a powerful way to leverage marketing dollars. Even more surprising, it's not your average, typical marketing strategy. Yet, it's sexy, [...]

12 10, 2018

Powerful Examples of Intentional Touchpoint Marketing

By |2018-10-26T03:25:55+00:00October 12th, 2018|2 Minute Tips, Business Opportunities, Relationship Marketing, Success Stories|

Intentional Touchpoint Marketing Touchpoint marketing is a message that literally "touches" a customer in a personal way that creates a great customer experience. Smart people have done a lot of studies when it comes to touchpoint marketing, they have found that most people are interested in "How do I generate"... New/repeat customers and; Referrals from my new customers These were the top 2 questions and concerns when it comes to building their businesses. Also, studies from these smart people have shown, that it takes between 5 to 12 touchpoints, in [...]

24 09, 2017

What is Marketing? Here is the Secret

By |2018-07-18T01:38:37+00:00September 24th, 2017|2 Minute Tips|

Traditional & Relationship Marketing Explained What sets you apart from your competition?  Here is the secret to the question, what is marketing? We have all heard:  "It's a lot cheaper and easier to keep a client, then to have to find new ones" Recognize Vulnerability: You might be in touch with your client several times a week especially when your customer is brand new, but what about the in between time? This is crucial to building and maintaining relationships! When the work is done, top-of-mind awareness drops. Over time, if you haven't created a [...]

1 06, 2017

Relationship Marketing Multiple Touch Campaigns

By |2018-07-18T01:40:02+00:00June 1st, 2017|2 Minute Tips|

2 Campaigns That will Increase Your Bottom Line... Relationship Marketing Multiple Touch Campaigns like the ones I share in this video blog are exactly what I have been teaching for years to those who attend my seminars. At these seminars we teach building long-term relationships with customers will create the loyalty and relationships that all businesses strive for with current and potential customers.  Strengthening customer relations will create stronger customer retention, incremental sales, and referrals. https://youtu.be/SQL4Xpp4wiQ   This is Relationship Marketing at it's Very Finest!   Follow the 80/20 rule [...]

24 01, 2017

Gatekeeper’s…How to Get Past Them Using This Powerful Marketing Tool

By |2018-07-18T01:40:02+00:00January 24th, 2017|2 Minute Tips|

A personalized touch is a great way to get passed the Gatekeeper... Gatekeepers are tricky to get by!  All top leaders in their industry understand that in order to "get passed" or "bypass the gatekeeper" their marketing needs to include the personalized touch. Let's face it, folks, making connections is probably the most important part of building a business and making sales!  Look at it this way if you are not making new connections you're not really building a business you're simply stagnating. One way people make connections is networking through [...]

2 11, 2016

Building Brand Loyalty for Insurance Agencies Has Never Been Easier

By |2018-07-18T01:40:03+00:00November 2nd, 2016|2 Minute Tips|

Here are the Factors that Impact Brand Loyalty... A consumer will make a decision to continue their brand loyalty for a couple reasons... Product serves their need Relationship with the sales rep However, it's been proven that the consumers brand loyalty is made first based on their relationship with the sales person.  Even if the price goes up, features change or the images change...interesting isn't it! Here's the key to customer retention... Inspire brand loyalty to your brand, service and/or product continually simply by taking better care of customers than the competition. [...]

24 09, 2016

Relationship Management Tool for Salespeople

By |2018-07-18T01:40:03+00:00September 24th, 2016|2 Minute Tips|

Greeting Cards and Relationship Management Go Hand in Hand Relationship management is the #1 thing that should be on any sales persons mind...period! Furthermore, top salespeople will tell you "if your not following up with appreciation, building and maintaining relationships with your clients...someone else is!" Most of all, one of the things I really enjoy, is teaching top salespeople all over the world how to use my Relationship Management service. As a result, here is a story & video from a promoter of my Relationship Management service. Watch as she shares with [...]

13 09, 2016

How to Maintain and Build Clientele for Salon Success

By |2018-07-18T01:40:04+00:00September 13th, 2016|2 Minute Tips|

Salon success takes an intense focus on money making activities! Managing time on the right money making activities is crucial in fast growth for your Salon Success! Would you like to earn extra money each month, with a simple, low effort product to build Salon Success? It's most effective to market to your current customers then to try and find new ones!  Not only is it most effective for referrals but it's cheaper marketing. A few great ways to increase sales and client retention for Salon success: Holiday Gift Certificates (an inexpensive way is paper [...]

7 09, 2016

Car Sales Tips That Create Top of Mind Referral’s

By |2018-07-18T01:40:04+00:00September 7th, 2016|2 Minute Tips|

Top of Mind Selling Strategies When It comes to Car Sales Tips "It's always easier and cheaper to retain a current customer than it is to find a new one!"  I know I sound like a broken record! Nonetheless, why don't most sales people understand that? Here's the thing, we all try to complicate the process.  We try to recreate the wheel so to speak. However, when it comes down to it the answer is there and always has been since paper, ink and greeting cards were invented... Watch this [...]

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